Economists sometimes have interesting insights into issues of daily life. Tim Harford analyzes the Christmas Card market. Harford concludes that one should burn the old list and start over again. This would end the obligatory dance of sending a card to those who send a card to you, but you send the card because the other sends one to you, not because you want to. The difficulty is that it is a once a year event with very limited and uncertain information because you may or may not have received a card when you have to make a decision about who to send yours to. Food for thought. Harford also has his first segment of seasonal advice from an economist's perspective at Marginal Revolution. I like the idea of going to a heavy duty Christmas church service.
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